It was in 1958 that the patent for Barbie was obtained. This would be a fashion doll unlike any of her time. She would be long limbed, shapely and beautiful, all of this and only 11 ½" tall.
Paper fashion dolls of the times would give way to a three dimensional beauty with a wardrobe of unsurpassed quality. Ruth and Elliot would name their new fashion doll after their own daughter, Barbie. Barbie dolls’ soon to be boyfriend Ken, would be named after their son Ken.
In 1959, Barbie doll would make her way to the New York Toy Show and receive a cool reception from the toy buyers. She would be viewed as risky to buyers since she was not the typical style selling baby doll of the times. Upon seeing Barbie on store shelves, the public decided differently. By 1960, the mood would change and the orders started pouring in to Mattel. It took several years for Mattel to catch up with the demand for Barbie. Within ten years, the public purchased $500 million worth of Barbie products.
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